All posts by Eryn

  • ACE is a smartphone

    Samsung has called their latest smartphone the ACE. It sports a slim design and the capability to operate on either the CDMA or GSM/GPRS networks...

  • Female mags dominate Canadian market

    Publications targeting the female demographic dominate Canada, including advertisers who aim to sell their products and services to this market. Hint: The French won top...

  • U of O & Cossette form research centre

    Over the next five year’s Cossette Communication Group is partnering with the University of Ottawa to create the Cossette University Research Centre. The intention is...

  • Ipsos nails down ad results

    Advertising research giant Ipsos ASI designed two new tools. The products will help marketers and advertisers determine the probable impact of their advertising and communications...

  • Mobile Moments..text me …a story?

    Don’t underestimate the power our mobile phones have in our professional and personal lives. The recent craze in Asia, within mainly women aged 19 –...

  • Evian campaign begins

    The Evian natural spring water brand (from the French Alps) begins a cross-Canada campaign via tv airwaves & outdoor ad campaign. The focus is purity,...

  • 53% of media hours on Television

    TVB Releases Nielsen Survey of Consumption Habits.Television and ad executives debated the power the television meduim really holds.A new survey showing consumer media habits was...

  • Labatt gives account to M2 Universal

    Labatt Breweries of Canada has assigned its media planning account to M2 Universal and Marketel Media. M2 Universal is going to take on the national...

  • Sony launches Movie Network on phones

    Sony Pictures Television launched the first movie network on mobile phones in the U.S.The studio has signed a deal with AT&T and MediaFLO USA.The channel...

  • Sante! TO Wine Festival rebrands

    Santé is celebrating its 10th anniversary, the Toronto International Wine Festival has undertaken a rebranding campaign the same time as the anniversary. The new style...