All posts by Eryn

  • Social media advertising

    Is it about fans?…perhaps Is it about the impressions?..probably not…Is it about the clicks?…maybeThe metrics are all still fuzzy but cost per conversation seems to...

  • Worth trouble to get brand on O?

    Oprah has become large enough to be a walking commercial endorsement as most already know. She doesn’t do structured brand-integration deals or live commercials. And...

  • Sweetman’s MM

    Recently I have been listening to Marketing Martini and with the release of SATC today maybe it is fitting to bring it up. The site...

  • Competition for airwaves?

    New cellphone carriers are expected as a result of Industry Canada’s spectrum auction.The federal government’s auction of wireless airwaves will usher in new cellphone providers....

  • The art of stretching social networks

    5 Ideal Goals: 1. Stay Connected: The Power of social recommendationA strong element of trust exists among online social networking communities. Forrester estimates that 80...

  • Grand & Toy aids small business in podcast series

    Grand & Toy released the first of a series of podcasts called “Little Things: Big Changes” that aims to help small business owners update themselves...

  • SJP clothing line mashes quality with low prices

    The celebrity clothing line market is almost saturated and SJP realizes how many women have gone the clothing route. Sex and The City star Sarah...

  • Automakers pay for gas with purchase

    As gas prices climb over four dollars in many US areas, Chrysler, Suzuki and Kia have created a new pitch: Buy the car and we’ll...

  • Lifestyle condoms uses comedy

    American stand-up comedians Noah Starr and Baron Vaughn venture across Europe while starring in Lifestyles Condoms new series of online videos called “Noah and Baron...

  • MS debuts advertising

    Microsoft has spent the last few years striving to convince skeptics that the software giant cares about the ad business. To help further demonstrate that...