scotiabank caribana – won’t stop de vibe

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// I was interested in the Caribana campaigns targeting Tourism this year to find out what the creative brains had planned (not because my better 1/2 is half trini). Mainly traditional ads have been at play. I did like when horrendous line ups, calypso music, steel pan bands, DJ’s and celebrities engulf our city, Pearson International Airport decided on a pop, jazz and reggae welcoming orchestra to play some music (in ’08 32.3 million passengers travelled through this airport). The 42nd Toronto Caribbean Carnival aka Caribana festival, the largest Caribbean festival in North America, attracts over a million participants every year, mainly Americans.

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