Digital Roots?

Traditional advertising agencies -marketing services providers that have built global brands through mass media -need to prove their digital mettle now more than ever. Although late 90s startups like Scient, Viant, and ZEFER flamed out, firms like Critical Mass, Organic, and Avenue A|Razorfish have risen high above the dot-bomb wreckage and are well-positioned for success today.

Clients are shifting business to digital shops, and consumers have turned away from media channels that built the agency industry and toward emerging Internet media. Ad agencies must build new interactive competencies quickly in order to succeed. How? They must build digital skills with a three-tiered approach of establishing digital commitment at the executive level, retraining existing staffers, and building a pipeline of future talent.

-Source: Forrester Research

1 Comment


    May 9, 2017 at 7:39 am

    Thanks for your strategies. One thing really noticed is banks along with financial institutions really know the spending patterns of consumers plus understand that plenty of people max outside their real credit cards around the trips. They properly take advantage of this specific fact and start flooding your current inbox and also snail-mail box using hundreds of no interest APR card offers soon after the holiday season finishes. Knowing that if you’re like 98% of all American public, you’ll rush at the opportunity to consolidate consumer credit card debt and shift balances towards 0 interest rate credit cards.

Leave a Reply

Your email address will not be published. Required fields are marked *