Pepsi to Capital for Obamafication


On the tails of Pepsi’s new logo and optimism campaign (TBWA), the bevco is heading to..big surprise…Washington! for next week’s inauguration festivities. AdAge describes pepsi posting messages like “All for One” and “Yes You Can” on buildings, street teams, billboards, buses and public transportation centres around the city. The interesting part is that Pepsi is offering individuals the opportunity to submit videos as part of an open multimedia letter to the new administration. At RefreshEverything, it seems the “Dear Mr. President” vids range from idiotic to bearable to hilarious.

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