// I have to say, maybe pure and illicit stress is the result of increased sales of the ready-to-drink beverage, Emergen-C , lately. Product sampling and a low cost helped Emergen-C’s marketing strategy to better connect with consumers during recession. A success sin a rocky economy because of a recession-friendly price point of as low as 49 cents a packet or $10.99 for a box of 30. The brand is still working with lead creative agency of 3 years, Karlen Williams Graybill Advertising, New York.
Interesting fact: Emergen-C’s latest flavor, Acai, is one flavor in the shipment of 700,000 packets that will reach the US Armed Forces.