kit kat mail

kitkat02

// Have a break, have an edible postcard? Interesting, Nestle’s Kit Kat & JWT Japan, wins the Media Grand Prix at the 56th Cannes Lions International Advertising Festival. AdAge reports: “JWT was struck by the Japanese translation of Kit Kat –Kitto Katso¬†means “surely win” – and the tradition of sending students good luck wishes before they take tough higher-education entrance exams. So Nestle partnered with Japan’s postal service to create “Kit Kat Mail,” a postcard-like product sold only at the post office that could be mailed to students as an edible good-luck charm.”