The animated interview

Before you take a look at this creative spot from JWT NY, I encourage you to check out Creativity’s Top 5. The Microsoft spot above also comes courtesy of Creativity, it depicts an interview with Katie Bayne, Chief marketing officer at Coca-Cola North America. Her words are matched to animated images. Katie was named among the 100 Most Influential People in Sports (coke spent roughly $90 million at the Beijing Olympics).

Client: Microsoft
Agency: JWT, New York
Production Company: Imaginary Forces

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