Searching for G

Lil Wayne graces his vocals in the new Gatorade spot, he adds his often husky and nondescript sound as a voice-over for the semi-controversial Gatorade spot. Well, more talked about because of the elusive factor…the commercial spot revealed itself on Jan 1st as a new rebrand attempt. Some say the ‘G’ spot does not present enough recognition to affiliate consumers to the Gatorade brand but others say conversation has started and that is really half the battle, no?

Sports figures featured in the spot include: Dwyane Wade, Serena Williams, Bill Russell, Derek Jeter and Muhammad Ali and more…

Brand: Gatorade
Agency: Omnicom Group’s TBWA/Chiat/Day

-Source: AdAge

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