JC Penney: Beware of the Doghouse comes out on top for 08

Creativity released the Most Popular Work of 2008 and to no surprise, JC Penney’s most viewed 2008 TV spot by Saatchi & Saatchi and Razorfish came out on top. I don’t think ALL married men have had the opportunity to spend time in the doghouse but come on, the majority have! My favorite part is the trial where the victim slash convicted responds yes to the gym membership, very funny. Well done.

Most Viewed 08 Print Ad: Pepsi Max – Noose, BBDO Düsseldorf GmbH, Germany.
Most Viewed 08 Interactive: Frito-Lay/Doritos – Hotel 626, Goodby Silverstein & Partners, San Francisco.

-Source: Creativity

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