how edible are the edible ads?

welchsadmo9-1

// I read Willy Wonka inspired lickable strips made by First Flavor are entering shops, magazine  and newspapers. Reminds me of the fresh breath strips concept. I loved Willy Wonka’s candy flavored wallpaper in Willy Wonka & the Chocolate Factory circa 1971. Out of the now available samples of grape juice, toothpaste, lime-spiked rum, cigarette (a part of an anti-smoking camapign) and the trendy acai berry juice, I would go with the third option (what does lime-spike rum taste like on paper?). I would prefer the real deal as a sample…On another note, the Welch’s brand placed an edible ad in People magazine to reach mothers. Time will tell.