smart advertising?

pink-768958

// The Smart car’s primary selling feature is tiny.period. It is ideal for city living and for people like me who have space issues when it comes to driving large vehicles. I think the smart car is adjusting to pint sized media packaging as well…In order to get this point more defined, Smart created a shortened service, found at http://url.so-smart.be. The shortened URL,  http://so-smart.be/~ takes up fewer characters on micro-blogging sites like Twitter, with a whopping 140 character limit. Any links shortened with this service automatically become micro ads because of the so-smart.be prefix. This directs people to www.so-smart.be where visitors will find a branded site called Smart & the City. Editor from CMDglobal’s comment:  “Using the ubiquitous URL shortening service as an advertising platform is an original way of spreading the brand message in social media without interruption.”