Sreading the word – Publicis Canada successfully gained the Home Depot advertising account in Canada. Publicis is the largest agency network of Publicis Groupe, with advertisers such as L’Oreal and HP.
Peg Hunter, the company’s vice-president, marketing and communications, mentioned the agency’s Toronto office will oversee all Home Depot’s national advertising, excluding Quebec, handled by Cossette Communication-Marketing. Apparently, Home Depot spent approx $29.5 million on media in 07. “As part of our ongoing process of periodic supplier reviews, we have spent the last few months in an intensive creative advertising agency capabilities review,” Peg revealed.
Publicis will be Home Depot Canada’s first English-language agency of record. Until now, the home renovation retailer has run U.S. ads in Canada.
– Source: Marketing Mag