The top 10 Eco Bands..

The top 10 Green List:

Auto Brand – Honda
Travel & Tourism – Fairmont
Tech – Hewlett-Packard
Transportation – Enterprise
Retail – Whole Foods

How do top green brands grab the attention of consumers to get the message out? Increasingly, Creative feels the pressure of interaction and engagement with the public through digital initiatives which strips creative duties and the playing feild therefore expands.

I love that Keith Reinhard, Chairman for DDB Worldwide, believes that proper creativity can make one ad work as hard as hundreds and has a new meaning for ROI(Return On Investment).


-Source: Ad Age

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