Social media advertising

Is it about fans?…perhaps
Is it about the impressions?..probably not…
Is it about the clicks?…maybe
The metrics are all still fuzzy but cost per conversation seems to be the bottom line.which one of your friends is most energy efficient? questions are keywords to
drive results and traffic in google and social media sites.
Seth Goldstein of SocialMedia Networks spoke in New York on June 3rd about this issues.

-Source: Ad Age

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