The celebrity clothing line market is almost saturated and SJP realizes how many women have gone the clothing route. Sex and The City star Sarah Jessica Parker will be featured in “dress in the city” when she launches her own clothing line.
Steve & Barry’s owned by Steve Shore and Barry Prevor,confirmed that Parker has signed an exclusive deal with the company to sell a line called “Bitten,” scheduled to launch nationwide June 7. The line is affordable and sizes range from 2 to 20.
The company does minimal advertising beyond print in local papers when a store is opening or a line is launching. Tracy Paul & Co., New York and Los Angeles, will handle PR, promotions and product placement. The tag for Parker’s collection will be “Fashion is not a luxury, it’s a right.” SJP found that Steve and Barry could still retain quality while keeping prices low.