cheetos nabs AK

 

cheetos

 

// Can’t stand complainers..I’m just saying. So, in this spirit, I will have to complain and say that I’m wiped and this post will short & sweet (inclusive with a fab photo of cheetos above). The snack brand hooked up with Ashton Kutcher to fund a web-series around a Hollywood production company, with AK as the boss (another surprise). It was the 1st sponsored series to be distributed through a Facebook app, called FunSpace (I posted info about his series earlier). The idea was that Cheetos could engage with young people a la 18-35 in an environment where they were hanging out already, with the hope that it generated further conversations. Yep, makes sense but how many will be engaged?

 

 

BRAND: Cheetos

BRAND OWNER: Frito Lay

CATEGORY: Food

REGION: USA

DATE: Feb 09 – May 09

MEDIA AGENCY: OMD