U of O & Cossette form research centre

Over the next five year’s Cossette Communication Group is partnering with the University of Ottawa to create the Cossette University Research Centre. The intention is to advance research in advertising.

The goal is to dissect past studies and campaigns to identify what makes an ad effective, and to evaluate the impact of new broadcast platforms. An annual study grant will also be awarded to a Master’s student.

-Source: Media IN CANADA

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