kindness replaces currency?

 

 This ABSOLUT ‘Hugs’ Spot  debuted during the Grammy’s, it was the the first-ever spirits brand commercial on the Awards show! also this spot is special because an ad in this category appeared on CBS prime time programming in certain major markets. Ew, I am happy I don’t have to touch, kiss or hug strangers in return for operating in this world but a great concept for this century. ‘In An ABSOLUT World’ boasted thoughtful creative and a wicked soundtrack by the soulful voice of Louis Armstrong in a time when advertisers are pulling back.

Client: Absolut
Agency: TBWA/Chiat/Day, New York
Worldwide Creative Director: Mark Figliulo
Creative Director: Rob Smiley
Melvin Mandaga
Marci Reyes
Production Company: Person Films