axe takes it dark

 

 Axe is taking their creative direction in a new way, a la how can we make men appear irresistible yet again? Best spot from axe yet in my opinion, it features a bony teenager who sprays the product, ditches being human alogether and turns into an irresistible chocolate man(take note the UK version plays a different soundtrack). Axe spray deodorant ads have actually been banned in India.