Ipsos nails down ad results

Advertising research giant Ipsos ASI designed two new tools. The products will help marketers and advertisers determine the probable impact of their advertising and communications campaigns before they’re executed.

Ipsos ASI president Jacquie Matthews says “With these new tools, advertisers gain a better understanding of how potential campaigns will succeed across multiple streams of media before investing in expensive media buys. We take a holistic approach to understand the full potential of your message.”

The first of the two new tools is Next360,measures the strength of a campaign.

The second new tool is CampaignLab, a quali-quant tool.

-Source: Media IN CANADA

1 Comment

  1. 1997 ford explorer tail light lens

    June 23, 2014 at 10:05 am

    Hey would you mind stating which blog platform you’re working with?
    I’m going to start my own blog in the near future but I’m having a tough time making
    a decision between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your design and style
    seems different then most blogs and I’m looking for something completely unique.
    P.S Sorry for getting off-topic but I had to ask!

Leave a Reply

Your email address will not be published. Required fields are marked *