// Clever & creative partnership from the Beats by Dr Dre brand with UK drum ‘n’ bass band Rudimental recently. The artists produced an interactive experience through collaborative song (“Powerless” feat. Becky Hill) enabling YouTubers to control the video, similar to being at an audio mixing console. The experience, created by Europe’s Droga5, Wilderness & Pulse Films, created six original films built in time with the song using a customized YouTube player. Nice.