Evian campaign begins


The Evian natural spring water brand (from the French Alps) begins a cross-Canada campaign via tv airwaves & outdoor ad campaign. The focus is purity, youth, health and beauty. Interestingly enough, this happens to be the first national TV campaign for the brand in Canada. The commercial called “Fill with Care,” runs until July. It was developed by Ogilvy & Mather of Japan.

-Source: The National Post / The New York Times

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