“Eggstra Hunt” – Haribo | UK by Crab Creative, i2i Marketing & Open Communications
// The countdown is on. Only one day until the official UK Haribo Eggstras Hunt begins. I grew up on the occasional Haribo packages from Europe – I still have an extra soft gummy spot for the brand. The brand first launched its range of Easter-themed candies in 2011. This year, they unveiled their experiential campaign called ‘Haribo Eggstra Hunt’, in support of the Easter product line. The Haribo Fried Egg will escape from a bag of Eggstra goodies and hit the streets of 11 towns and cities across the UK on Friday March, 30th. Follow all the shenanigans online at
#HARIBOEggHunt and https://www.facebook.com/HariboUK.