TASSIMO Battles It Out

// The smartest single cup home brewing system, TASSIMO Canada, battled it out this year against some unlikely holiday characters in 24 charming and festive video spots via Facebook. TASSIMO has grown its Facebook fan following to over 100,000, and increased their website traffic by over 100%. For the holiday promo, TASSIMO’s digital agency Trapeze helped launch a “You can win a Tassimo!” tab on the TASSIMO Facebook page. The brand pits a TASSIMO coffee brewer against characters and objects that fans can vote on to win a brewer. Some are festive-inspired and others are brilliantly random! like the Rock Star Elf, a Crockpot or the Ninjas.