a+ adidas

// To raw intensity, and I can relate even though I’m out of the demo target range. adidas global brand moved its ad account to Montreal agency Sid Lee last year (they held the adidas Originals line account since ’08), and now they’re poised to launch a global campaign they produced called “adidas is all in” today, reaching 100+ countries. The campaign will promote adidas Sport Performance, adidas Originals and adidas Sport Style. The video and the soundtrack is music from Civilization’s new album Justice. Their great tagline entices, and kind of stands for what Sid Lee projects as an outstanding agency: “Heart over head. Inclusion over ego. United by passion, we go all in. Go all in at http://www.youtube.com/adidas.”