whiter webbys


// I still believe in creating the Seniors Network but efforts have been slightly derailed, and yet enlightened, by Zoomer Magazine moving into the market to target the 14.5 million Canadians who are 45+. It’s a huge overgrowing market, one that recently reported to be transitioning into a digital world quickly. McLean Greaves, VP of interactive media at Toronto-based ZoomerMedia Ltd said, “They’ve been later adapters, but when they feel the bugs have been worked out they’re all over it.” He says information shows the boomer generation represents the fastest-growing demographic in social media use, text messaging, and in spending on devices including tablet computers, smartphones and e-readers. I wonder what and how Gen Y / Echo boomers will be consuming in the later years?