The Business Of Going Green

Use less energy, less packaging, lower prices and oh ya – keep that quality will you. It is the challenge marketers face today. The Going Green phenomena is extending. Don’t be fooled, Greenwashing is still rampant (product’s pretending to be green but have no impact). Get advice from agencies and experts that have a handle on how to give consumers what they really want – the real deal.

-Source: Canadian Marketing Magazine

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