// Wishing everyone an amazing year ahead, filled with bubbly, which is something iconic soft drink’s brand Schweppes Europe does well, minus the alcohol. They’ve come up with some serious creative rebranding in the European market. The video / photos of campaigns are @ http://www.case4awards.com/Schweppes.html. The social experience elements differ, depending on what Europoean country you choose. The Social Media portion of the campaign was coined “schweppesonality”, which allows you play games to win prizes, look at film ads starring Nicole Kidman, tap into social media sites, and select your drink of choice with a recipe you could use.
Surprisingly, this part of the campaign doesn’t allow you to customize your personality while incorporating the beverages. Like maybe…you could enter an interactive studio space where you pick your global local /scene of choice, dress up in clothing (à la madmenyourself.com), and then grab Schweppes drink which would include the recipe. In my own version of the experience I would pick a boat cruise, dress in a chiffon beading long beach dress and pick up the white wine Schweppes spritzer or bubble mix. All the mixes can be found here. Just thoughts, have fun. http://www.schweppeseuro.com/schweppesonality