FCB Direct becomes Rivet Toronto


Zip Zap

Sell to a holding company and your agency brand will forever be in danger.
According to Ad Age, Zipatoni, a prominent marketing services agency, is no more.
The 22-year-old St. Louis shop best known for zany promotions and retail work is being folded into Interpublic Group of Cos.’ sibling Rivet, the shops announced today. Toronto-based FCB Direct is also folding into Rivet.
The new Rivet, based in Chicago, will boast about 325 employees in offices in New York, London, Toronto, San Francisco and St. Louis. Major clients include Nokia, CVS, Visa, eBay, Kellogg and Beam Global Spirits & Wine.

-Source: AdPulp

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