The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games and Molson announced today that when Canadian spectators and visitors from around the world enjoy a beer at the 2010 Winter Games, they will be enjoying Molson product.
Beginning January 1, 2009, Canada’s oldest brewery will receive exclusive Official Supplier sponsorship rights in the beer product/service category for the 2010 Winter Games, as well as for the Canadian Olympic team for the Vancouver 2010 and London 2012 Games. As Official Beer Supplier for the 2010 Winter Games, the agreement includes pouring rights at all competition and non-competition venues and associated events. The agreement will also enable Molson to use 2010 Winter Games marks for promotional purposes.
-Source: CNW Group