making money meters matter

// Recently, Stimulant Online reported on the 2010 Campagne ParcoDon (warning, it’s en français) campaign to bring awareness to the homeless in Montreal by getting QC celebrities and businesses to paint their own parking meters, which will collect donations for the needy. Apparently this project is completely unique, and started back in ’07 with the Parking Montreal, the Ville-Marie & The Route campaign. I love this!