air force 1 & 1 love

// The World Basketball Festival and Nike produced 5 mini-docs as a part of the 1Love campaign to celebrate the Air Force 1 shoe. The vids are hosted by 5 ambassadors to weave together a story on why each of the 5 boroughs in New York City is special in celebration of the iconic Air Force 1 sneaker. BBgun, the NY-based film collective that worked on video projects with Kid Cudi, The Roots,  directed the spots. Brooklyn-raised rapper, songwriter and producer Theophilus London kicks it off, as the focus of 1LOVE EP 1, here. The fact that each ambassador documented his or her memories of growing up in each borough made me watch until the very end, great content.