Procter & Gamble Canada will conduct a promotion today in Toronto Ontario related to Earth Day (April 22nd 08). The effort, which will take place in Yonge-Dundas Square, is in support of the company’s Tide brand of concentrated laundry detergent in new, more compact packaging. Two Smart Fourtwo cars filled with Tide bottles will be placed in the square. Passers-by will be invited to guess the number of bottles in each car for a chance to win that amount of the product. Samples of the product will also be distributed.
-Source: Procter & Gamble Canada