understanding youth

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// The Understanding Youth event on June 3rd @ the Ted Rogers Centre, looks interesting, if that’s your focus. Anyone working in the dig or social media space might want to delve into the workings of what tween, kids and tween marketers know in order to find out where the latest opportunities are. I saw the word SQ (social quotient) being used, which really applies to a combination of a brands IQ + EQ, no? I like that.