carte blanche

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//I’m all about Astral Media’s attempt to infuse and promote Canadian creativity through OOH using “Carte Blanche” (great site), a contest persuading creative’s to produce an ad for any brand of choice. If chosen, your work will end  up outdoors and you’ll win a paid trip to Cannes for the International Advertising Festival. I think as a creative, if I were to jump on board, the most exciting part of the project is not having the often restrictive boundaries on the creation of the ad and submission process. I’m not actively promoting for Astral but the initiative is worthwhile, register here.