paralympians

Paraolympics

// BBDO Toronto went pro bono with statements like, strong. powerful. bold and confident, for the Canadian Paralympic Committee’s new ad campaign. Good design sense and direct messaging with impact. The head of the Canadian Paralympic Committee says, “The ads represents the beginning of a new era for the paralympic movement in Canada. It has the opportunity to lift up the disabled community…to educate and inform the general public about disabled athletes.” So it does.