Toronto arts festival Luminato has begun a marketing campaign to promote this year’s event, which will take place from June 6 to 15. The campaign includes print, outdoor, broadcast, cinema and online advertising, along with direct mail, mobile phone promotion and a presence on various social networking websites. The campaign will seek to raise awareness of the festival and attract attendees. The festival’s brand was developed by The George Partnership International, while the advertising and media planning was handled by Endeavour Marketing. Luminato consists of theatre, dance, musical, film, literature, visual arts and design exhibitions.