empowering women

// Amazing campaign initiative by Leo Burnett Beirut (above) on raising awareness on women’s rights in Lebanon. Interesting that the whole campaign was built around kasra, an accent/symbol above or below a word to typify gender, usually favoring males when used in major ads or billboards across Lebanon. The campaign won a gold Lion at Cannes, 5 gold and 2 silver awards at the Dubai Lynx Festival and grand Prix at the Cristal de la Mena.