UNICEF looks for agency Global Campaign


UNICEF hopes to raise vital funds through the global roll out of its virtual gift giving programme online, Inspired Gifts.

UNICEF piloted the gift scheme, which enables donors to give gifts such as mosquito nets or ‘a school in a box’ on behalf of a friend.The scheme also enables donors to set up a gift list for a special event, such as wedding, christening or Bar Mitzvah.

The scheme was trialled in seven countries, including the UK, Ireland, Canada, the US and Germany and UNICEF now plans to roll the service out across other territories. The Geneva-based international welfare charity has already directly approached a number of marketing services agencies regarding the brief, which will involve the creation of a ‘core creative concept’.

-Source: Brand Republic

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